CARFAX Privacy Statement

Effective November 2017

This Privacy Statement applies to the website (the “ web site") and governs all data collection and usage through the web site. By using the web site, you signify your consent to the data practices described in this Privacy Statement and agree that your visit and any dispute over privacy is subject to the Terms of Use. You should check this Privacy Statement frequently for any changes. If you have any questions or suggestions regarding our Privacy Statement, please contact us by visiting our Contact Us page and submitting a question, or writing to us at:

PCA Program Manager
5860 Trinity Parkway
Suite 600
Centreville, VA 20120

Protecting the privacy of children
The web site is not directed at children under 13 and we will not knowingly allow anyone under 13 to provide any personally identifiable information. If you are under 13, please do not provide any information about yourself.

Information collected
Use of the information
Protection of the information
Disclosure of the information to third parties
Third party links
How to update or change the information and opt out of marketing emails
Updates to this Privacy Statement

Information collected (back to top)
To search for a Police Report, you may be required to enter the city and state where the accident took place, the last name of an involved party, the date of the accident, and the report number. This information is used to search our database for the relevant Police Report.  If you submit a request for information on the web site, CARFAX will collect any information you submit in connection with your request, including but not limited to, name, email address, telephone number, and any personalized message included in your request. Any information provided to CARFAX may be used as described in this Privacy Statement.

The web site may contain web beacons to collect data regarding user traffic patterns. The web site may use cookies to collect information about your computer hardware (desktop, laptop, mobile devices and mobile device identifiers etc.) and software, including but not limited to, referring domains, the type of browser used, operating system software, screen resolutions, color capabilities, IP addresses and plug-ins. We may collect, or have a third party collect on our behalf, data on the number of visits, paths taken, time spent on the web site, how visitors use and navigate through the web site (examples include, the number of users who visit various pages within the web site, information accessed by such visitors, whether they scroll up or down on particular pages or complete any forms). Currently, CARFAX uses third-party software to monitor the web site, and such software may capture information about your visit that will help us improve the quality of our service. CARFAX may also collect (for itself or through a third party service provider) information that may help CARFAX create a better user experience and to serve targeted advertising.  Such data may be collected and used by CARFAX’s third party service provider.  CARFAX may include web beacons in some of our email communications to gauge the effectiveness of our customer communications and marketing campaigns.

If you permit CARFAX to access your geolocation information through the web site, CARFAX may collect (or have a third party collect) and store information sufficient for address identification.

If you choose to participate in CARFAX surveys while on the web site you may be asked to provide other anonymous demographic information such as zip code, age, gender, preferences and interests.

Use of the information (back to top)
CARFAX uses the information you provide to deliver services requested by you. CARFAX may also use the information for offering additional CARFAX products and services and other special offers and promotions related to the used car buying and ownership process.

We use information collected through cookies and web beacons to analyze usage, learn about users and deliver customized content and advertising and uncover ways in which we can improve the web site and make it easier to use. Information provided by visitors to the web site who choose to complete user surveys helps us better understand how visitors to the web site are using CARFAX information and develop better products and services for you. CARFAX may append data collected through the web site with third party data to effectively plan customer communications and marketing campaigns and analyze how the web site is used.

Protection of the information (back to top)
We maintain administrative, technical and physical safeguards against unauthorized access to the information CARFAX collects. For example, when you complete the accident report order form, all information you enter is encrypted via a secure sockets layer (SSL) before it is sent over the Internet to our secure servers and/or credit card processor, as applicable.

Disclosure of the information to third parties (back to top)
CARFAX may use or disclose personal information about you: (i) to provide you with a better user experience; (ii) as provided in this Privacy Statement, (iii) to defend against legal claims or otherwise protect our rights, (ii) as required by law, judicial proceeding, court order, or legal process served on CARFAX, (iv) for purposes of law enforcement investigations, and/or (v) with your consent. CARFAX shares information regarding the purchaser of accident reports and the transaction to the law enforcement agency to which the accident report pertains. Any use or disclosure of the information by such law enforcement agency is subject to their privacy policies and practices and CARFAX has no control over the subsequent use or disclosure of any information you provide.

We may share non-personal, anonymous, statistical or demographic information in aggregate form with our advertisers, service providers or other third parties. We may also disclose information collected through cookies and web beacons to our affiliates or to third parties, who may aggregate such online activity information across multiple web sites and may use such information for predictive advertising, measuring the effectiveness of advertising, cross device linking or for other purposes. To learn more or to make choices about their use of your information, please click here:

CARFAX uses third party service providers to perform various functions such as processing credit card transactions, analyzing data, serving advertisements and providing marketing assistance.

Third party links (back to top)

The web site and emails from CARFAX may include links to third party web sites. Your access to such third party web sites is subject to the privacy policies and practices of those third party web sites. CARFAX does not control the collection, use or disclosure of any information on such third party links. You may access the web site through links on third party web sites. By entering the web site through a third party web site you may be allowing such third party’s web site to view any information you provide to CARFAX. If you are concerned about entering through a third party web site, you can access the web site directly at CARFAX is not responsible for the privacy practices or the content of any third party web sites. We encourage you to review the privacy statement of any web sites through which you access the web site or which you access through the web site or CARFAX emails to better understand such third party web sites’ data collection and use practices.

How to update or change the information and opt out of marketing emails (back to top)
You may update or change the information pertaining to your CARFAX business account or unsubscribe to any of our communications by clicking here.  You may unsubscribe from any promotional emails from CARFAX at any time by using the link included on all marketing emails. If you choose to opt out of receiving promotional emails, you will only receive emails in connection with the CARFAX services to which you have subscribed.

To opt out of receiving targeted content and advertisements on the web site you can change your browser options to stop accepting cookies or to prompt you before accepting a cookie from any web site. You will be able to access and use the web site with cookies disabled, but the user experience may not be customized to your interests and needs.

Updates to this Privacy Statement (back to top)
We reserve the right to modify this Privacy Statement at any time. Any changes to the Privacy Statement will be posted here. If the changes are significant, we will provide you additional, prominent notice as appropriate under the circumstances.